http://148.72.244.84/xmlui/handle/xmlui/15500 It is a peer-reviewed scientific journal that aims to publish research and studies in the fields of economic and administrative sciences. The journal covers a wide range of topics related to economics, business, and management, such as international economics, behavioral economics, accounting, statistics, marketing, human resource management, strategic management, and others. The journal seeks to enhance knowledge and scientific research in these fields and provide a platform for researchers and academics to publish their work and exchange knowledge and experiences. The journal is characterized by scientific quality and credibility, as submitted articles are subject to a peer-review process by specialized experts before publication. Fri, 17 Apr 2026 16:07:30 GMT 2026-04-17T16:07:30Z http://148.72.244.84:80/retrieve/abc71bfa-3f8a-46ae-9c58-be4eaf751d92/خزائن.jpg http://148.72.244.84/xmlui/handle/xmlui/15500 http://148.72.244.84/xmlui/handle/xmlui/16193 Title: The impact of the dimensions of aesthetic leadership in achieving organizational effectiveness: an exploratory study of the opinions of a sample of teaching staff in private schools in Nineveh Governorate Authors: Khalid Kherallah Mohammed Al-Naqib; Noora Aziz Fattah; Awse Muhammad Ali Al-Khattab Abstract: The research seeks to identify the extent of the impact of aesthetic leadership in its dimensions (aesthetic sensitivity, aesthetic style, aesthetic appearance, aesthetic communication, aesthetic honesty, aesthetic support) in achieving organizational effectiveness .The research field is represented by private schools in Nineveh Governorate, as the research was applied to a deliberate sample represented by the teaching staff working in private schools in Nineveh Governorate, numbering (213) teachers. The research used the questionnaire as a basic tool in collecting data, as the research sought to test a set of hypotheses to clarify the nature of the relationship of influence between the main research variables and their sub-dimensions in a manner consistent with the research objectives and its hypothetical plan. The research adopted the descriptive analytical approach, and for the purpose of processing the data, ready-made statistical programs (AMOS.V28) were used. The research reached a number of conclusions, the most prominent of which is that aesthetic leadership positively affects organizational effectiveness. This means that teachers who possess aesthetic qualities can significantly enhance the overall performance and effectiveness of the schools studied, as the individuals in the research sample can contribute to creating a more harmonious and stimulating atmosphere, which in turn leads to improved cooperation, innovation and productivity among the members of the research sample.The research concluded with a number of proposals, the most prominent of which is that educational organizations should actively work to enhance and develop aesthetic leadership among teachers by providing leadership training that emphasizes creativity and harmony and developing stimulating environments. Mon, 24 Mar 2025 00:00:00 GMT http://148.72.244.84/xmlui/handle/xmlui/16193 2025-03-24T00:00:00Z http://148.72.244.84/xmlui/handle/xmlui/16192 Title: Ethical leadership is an introduction to enhancing social responsibility: An analytical study of the opinions of a sample of administrative leaders at the University of Mosul Authors: Ahmed Hussain Hassan Aljarjari; Noor Ali Abood Alobeidi Abstract: The current research aims to determine the relationship, connection and impact that ethical leadership contributes as an independent variable and its dimensions represented by (the personal qualities of the leader, the administrative ethics of the leader, team work, and human relations) in enhancing social responsibility, through an analytical study of the opinions of a sample of administrative leaders at the University of Mosul. Data were collected using a questionnaire as the main research tool, and (70) questionnaires were distributed to a sampleofAdministrative leaders (deans, assistant deans, and department heads) at the University of Mosul, from which (66) questionnaires suitable for analysis were retrieved. The research adopted the descriptive analytical approach in its procedures, and a setof statistical methods were used to analyze the data and test hypotheses, including (arithmetic mean, And the standard deviation, the simple correlation matrix, and regression analysis (relying on the software package PSSV.26), and a group was reached Among the most prominent conclusions are: -That ethical leadership has a significant and positive impact on the behavior of working individuals and their level of performance, urging them to work and achieve their goals efficiently and effectively, using appropriate means and methods through which one can obey ethical behaviors represented by credibility, honesty, justice and altruism Mon, 24 Mar 2025 00:00:00 GMT http://148.72.244.84/xmlui/handle/xmlui/16192 2025-03-24T00:00:00Z http://148.72.244.84/xmlui/handle/xmlui/16191 Title: The role of Flexible Work Arrangements in promoting Work Behavior Proactive: A field study in a sample of Universities Iraqi Selected Authors: Ass.prof. Ahmed Khalaf Hamdan Al-Janaby; Prof. Dr. Fayiq Mishal Kaddouri Al-Aubaidy Abstract: The aim of this research is to test the role of flexible work arrangements in promoting proactive work behaviour through the views of a sample of academic leaders in selected Iraqi universities. To achieve the research objectives, the researchers adopted a descriptive-analytical approach to describe thephenomenon under investigation. The study targeted three Iraqi universities (Tikrit University, Kirkuk University, Samarra University) as the field of study, with a total population size of (364) academic leaders. The questionnaire wereformulated as the main data collection tool, and the final sample size of the research after excluding invalid forms for statistical analysis was (179). The survey was conducted both in the field and electronically. The research has reached a set of results, the most important of which is that flexible work arrangements play a significant and essential role in enhancing proactive work behaviour among the researched employees in Iraqi universities. Additionally, the research provided a set of recommendations, including the promotion of a flexible work environment that allows employees to work from different locations and meet their individual needs and professional commitments, as well as enhancing their culture to encourage them to generate creative and innovative ideas and solve the problems they face. Mon, 24 Mar 2025 00:00:00 GMT http://148.72.244.84/xmlui/handle/xmlui/16191 2025-03-24T00:00:00Z http://148.72.244.84/xmlui/handle/xmlui/16190 Title: The role of marketing research techniques in determining the elements of the promotional mix (A survey study in the Iraqi General Company for Textiles and Leather Authors: Roaa Younis Jassim Al-Khazraji; Prof. Dr. Sarmed Hamza Jassim Al-Shammari Abstract: The research aims to identify the role of marketing research techniques with its variables represented by (experimental marketing research technique, hidden marketing research technique, marketing research technique for data mining) as an independent variable in the promotional mix with its variables represented by (advertising, sales promotion, personal selling, publicrelations, direct digital marketing) as a dependent variable, in the Iraqi General Company for Textiles and Leather, as the problem of the study was embodied by the decrease in demand for the company’s products due to the intense competition from importedproducts (Arab and international). To achieve the research objective, a questionnaire was used that was directed to the upper and middle management in the company, which is the intentional sample consisting of (335) respondents and those who hold the position of (general manager, assistant general manager, department manager, deputy department manager, division manager, deputy division manager), using a set of appropriate statistical methods (weighted average, standard deviation, relative importance, Cronbach’s alpha test, normal distribution test, coefficient of determination R2, correlation coefficient (person), F-TEST test, t coefficient, slope (β), confirmatory factor analysis) to analyze the research variables to show the impact and correlation, using the statistical program (SPSS). Through analyzing the results of these questionnaires, the researchers reached the most important results, which is the relationship of marketing research with its three techniques with a significant statistical correlation with the promotional mix. These results reflect the importance of the role of marketing research in the promotional mix. Based on the results reached by the researchers, recommendations were formulated, the most prominent of which was the need for the company to identify all market sectors, evaluate the different market segments, determine which can best serve them, decide which segment occupies a place within its priorities, which suits its capabilities and resources, and which should be ignored. Great attention should be paid to the company's external environment, know the opportunities and threats included in the market sector, keep pace with modern technological developments, enhance competitive capabilities, and improve the quality of products to ensureincreased sales for the company Mon, 24 Mar 2025 00:00:00 GMT http://148.72.244.84/xmlui/handle/xmlui/16190 2025-03-24T00:00:00Z