The impact of knowledge management strategies in reducing strategic drift: An exploratory study of the opinions of a sample of administrative leaders at the University of Mosul

Abstract

The aim of the current research is to diagnose the level and awareness of the samples' response to the concept of knowledge management strategies and strategic drift, and to identify the strengths and weaknesses of measuring the correlational relationships and influence of the independent variable and its dimensions represented by (knowledge encoding strategy, knowledge personalization strategy, internal knowledge strategy, and external knowledge strategy) and the dependent variable, strategic drift, represented by its dimensions: lack of strategic planning, resistance to change, limited focus on the environment, and decline in performance, The main objective of the research is to identify the important role played by knowledge management in reducing strategic drift at theUniversity of Mosul. Through this, a hypothetical research plan was designed that embodied the relationship between the variables of the study, as the descriptive analytical approach was adopted and the questionnaire was used as the main tool for collecting data for the sample of 132 respondents, represented by administrative leaders at various levels (dean, assistant dean, unit directors) at the University of Mosul. Statistical methods were used to analyze data and test hypotheses through statistical programs (Spss, Amos). The current research concluded with a set of results, the most important of which was the existence of a correlation and impact of new knowledge management strategies in reducing strategic drift, which indicates the importance of the role of leadership in The researched organization aims to reducing and mitigating strategic drift